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This one will really break through the clutter of cluttered and really boring Italian wine labels.
It was sent to me by Alfonso Cevola, the Italian Wine Guy always on the Italian Wine Trail whose job, astonishingly enough, is to sell a lot of Italian wine out there in flyover country. He'd put this on his site, but I suspect he is prevented from doing so by his unerring good taste. I, of course, have no such scruples.
Take a good look
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speaking of flyover country ( where our cranes soar gracefully) last two Friday's local airports I have been in have been slowed down, considerably, by Air Force One and Air Force Two making landings. Really a major pain when one is trying to get home after a week on the wine trail
Posted by: AC | June 08, 2008 at 06:04 PM
Air Force Two, eh? Doesn't Dick materialize where he wants to be, pitchfork in hand?
Posted by: th | June 08, 2008 at 06:10 PM
I like the Vino del Cazzo, Rosso. It makes me think that there should be a Vino del Cazzo, Bianco, perhaps an entire line of Vini del Cazzo. I couldn't read the lable very well, but at the bottom I can clearly read "Bernarda", that should pair very well with the name of the wine.
Posted by: gianpaolo | June 09, 2008 at 05:44 AM
Sorry, I didn't notice the family crest: a masterpiece!
Posted by: gianpaolo | June 09, 2008 at 05:46 AM
And the US marketing campaign would declare: "Dick Wine. For REAL Dicks."
Posted by: th | June 09, 2008 at 08:00 AM
Does it have any avocado overtones or undertones, as the case may be?
Posted by: Marco | June 09, 2008 at 08:30 AM
You'll have to ask Alfonso.
Posted by: th | June 09, 2008 at 08:31 AM
that lable is nuts.
har har har.
Posted by: Morgan | June 09, 2008 at 10:42 AM
label, rather...
Posted by: Morgan | June 09, 2008 at 10:43 AM
ma non si vede manc'un cazz' li...
Posted by: tracie b | June 09, 2008 at 10:53 AM
Tracie look better at the top of the label and you'll find it :)
Posted by: gabrio | June 09, 2008 at 12:41 PM
Leave it Gabrio
Posted by: Marco | June 09, 2008 at 01:46 PM
thanks gabrio, but that was my attempt at irony
Posted by: tracie b | June 09, 2008 at 02:11 PM
Tracie, he is but a simple lad.
Posted by: th | June 09, 2008 at 06:12 PM
I meant to say "leave it to Gabrio". Lo, Gabrio is set up in a NYC hood that could be worse.
Posted by: Marco | June 09, 2008 at 08:23 PM
nothing is wrong with this label..its creative and 'eye catching' at the same time..
'Italian piselli' that looks like a platypus! authentic family crest..
if this wine is as good as sex...it should sell well by now...LOL
Posted by: Ronald | June 10, 2008 at 04:03 AM
It does look like a platypus! Thank you for clearing up that nagging mystery for me.
BTW, this is what happens when I post something lacking in decorum and gravitas. A lot of comments and reader participation. I'm gonna do a Carrie Bradshaw thing now:
"If my fans beat me in the race to the bottom, have I anywhere to go but up...?"
Posted by: th | June 10, 2008 at 08:54 AM
You have already done that. What's next?
Posted by: Marco | June 10, 2008 at 09:08 AM
Marco, thanks for pointing out that I'm a self-repeating hack.
Posted by: th | June 10, 2008 at 09:13 AM
Buon gusto (vino) o cattivo gusto (etichetta)?
Posted by: Felipegonzales | June 10, 2008 at 12:51 PM
No, I did not mean it that way Mr. Pergaset. Hey, you changed your picture. You looked so debonair on your 100 ft. yacht. This one looks more Barolo-brooding, but still soave looking
Posted by: Marco | June 10, 2008 at 01:42 PM
I look like an ill-humored old fart, but that's me, baby.
Posted by: th | June 10, 2008 at 01:47 PM
similar to me and the 1947 cheval blanc, a cuddly wild boar
Posted by: Marco | June 10, 2008 at 03:35 PM
100 ft is considered a yacht?!
Posted by: tracie b | June 10, 2008 at 07:18 PM
@tracie -- oh you texans
Posted by: th | June 10, 2008 at 07:19 PM